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Track Profit — Not Just “Conversions”

CtC Insights connects all your ad and marketing spend with CRM data and real revenue, while AI delivers insights that help you make better decisions.

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For logistics & transport businesses. Built for owners who need financial reality.

How We Drive Results

Measurable results for business owners and advertising teams.

Results for Business Owners or Managers

Company 1

Brokerage First 90 days Ads + CRM
Data coverage
0
Problem

The margin was generally acceptable to the broker but did not allow for scaling the company; 15–25 working hours were spent monthly collecting weekly and monthly reports that could have been automated.

Solution
  • Automated weekly + monthly reporting from unified data
  • Single spend → leads → revenue view per channel and campaign
  • Margin and efficiency signals surfaced to owners in one place
Result

Margin visibility improved enough to scale confidently; the business keeps growing while increasing ad budgets.

Company 2

Owner dashboard First 90 days Multi-channel
Predictability
0
Problem

Advertising results were very unstable, with constant complaints about lead quality. There was an inability to control the advertising team's work.

Solution
  • Lead-quality signals tied back to channels, campaigns, and teams
  • Ad fluctuation cycles made visible for planning
  • Ownership and accountability per channel with clear KPIs
Result

Management now plans scaling around fluctuation cycles, while AI supports interpretation of each channel and team’s performance.

Results for Executors (Ad Managers)

Company 1

Ad team Keyword-level Live reports
Speed
0
Problem

The sales department does not provide timely reports. There is no understanding of lead effectiveness, whether orders are closed, and from which keywords.

Solution
  • Instant reports available to the ad team 24/7
  • Lead quality visible in CtC Insights and ad accounts
  • Cleaner communication with management and sales
  • No more compiling dozens of spreadsheets
  • Advanced targeting helps improve lead quality automatically
Impact

Executors get decision-grade feedback loops: what closes, what doesn’t, and why — without waiting on sales.

Ask Your Ad Accounts Anything

Interactive demo: Chat with integrated AI assistant and get insights on Ads spend → CRM leads → Orders → Revenue → Gross profit & Margin.

Your AI Performance Advisor

Get useful guidance on how to analyze your data and the best next actions to increase profit — from ad spend to closed revenue. Start the interactive demo below.

Question 1 of 5

See Our "Scale-or-Cut" Command Center

CtC Insights connects ad spend → leads → orders → gross profit, so decisions are obvious in minutes.

Profit clarity
See margin at every level, not just spend and clicks.
Answer: where are we losing money?
Waste removal
Find campaigns and keywords that spend without closing.
Answer: what to pause right now?
Execution clarity
Separate marketing issues from sales follow-up and timing.
Answer: what’s broken — traffic or process?
CtC Insights: overview dashboard
CtC Insights: source and campaign report
CtC Insights: keywords report
CtC Insights: ad spend dashboard
CtC Insights: orders dashboard
This screen helps you

CtC Insights

One unified view of ad spend, leads, orders, revenue, and profit - in real time.

  • See Source/Campaign, Keywords, Ad Spend, and Orders in one place
  • Spot margin issues instantly
  • Answer profit questions in minutes
Decision: where to focus next to improve profit.
Client outcome
Finally saw where their money was actually going — and what was making profit.

Advanced Ads Targeting — Offline Conversions Tracking

See how we turn your closed deals into guidelines for your ad accounts to target the best clients for your business.

Step 1

Data Collection

Gather conversion data from multiple sources.

Data Sources
CRM Orders Lead Forms Call Tracking
Step 2

Data Processing

Centralized data analysis and optimization.

  • Real‑time processing
  • Data normalization
  • Smart mapping
Step 3

Distribution

Send conversions back to ad platforms.

Ad Platforms
Google Ads
Microsoft Bing
Meta Ads
TikTok Ads
Step 4

Optimization

Target based on actual revenue and margin.

Better ROAS Quality leads Revenue focus
Now ad managers can optimize for order creation and see in native ads account reports which campaigns deliver the best margin.
Multiple Ads Accounts Tracking
Track multiple websites and advertising platforms in one place. Import and monitor all accounts seamlessly.

See exactly where profit leaks

Get a quick consultation and connect ad spend → leads → closed orders → real profit.

GET A CONSULTATION

How it works

From scattered data to clear profit decisions - in a few steps

STEP 01
Connect your ad platforms
Google Ads, Bing Ads, and all your
traffic sources in one place
STEP 02
Connect CRM data
Leads, deals, and closed orders from
your existing system
STEP 03
Structure and validate data
Turn scattered data into a clear and
consistent financial view
STEP 04
Analyze profit and act
Identify what to scale, cut losses,
and fix performance gaps

Why GA4, CRM dashboards, and BI reports still leave a gap

Traditional analytics weren't built to connect ad spend to actual profit.

Typical analytics CtC Insights

What It Tracks

Typical

Clicks, sessions, conversions

CtC

Closed orders and real revenue

Revenue Attribution

Typical

By calendar month

CtC

By actual lead lifecycle

Data View

Typical

Separate ad accounts and siloed data

CtC

One unified view for all data sources

Sales Visibility

Typical

Limited visibility into what happens after lead

CtC

Full connection between marketing and sales execution

Decision-Making

Typical

Delayed, assumption-based decisions

CtC

Clear, immediate actions based on profit

Your ad platforms show activity. Your business needs financial reality.

Platforms optimize for surface-level signals. You need profit, margin, and cash timing to scale with confidence.

  • Platform “conversions” don’t mean revenue

  • Revenue comes weeks later - you scale blind

  • Some “Top” keywords quietly waste money

  • You can’t tell if the issue is traffic or sales

Pricing

Same monthly rate on both terms. Choose Monthly (setup fee) or Annual (no setup fee).

Monthly Annual

Core Insights

Best for getting clarity fast.

SAVE $999
$499 per month
Setup fee from $999
  • 1 website connection with unlimited leads and traffic
  • Google Ads integration
  • Microsoft Ads integration
  • Offline conversion setup for Google Ads and Microsoft Ads
  • Advanced website tracking implementation
  • CRM and website data connected into one reporting flow
  • Team onboarding and guided setup support
Start with Core Insights

Intelligence Scale

Best for scaling across sources.

SAVE $999
$899 per month
Setup fee from $999
  • Everything in Core Insights
  • Multi-site management: connect up to five websites with their ads accounts.
  • AI performance advisor (beta): 24/7 ads optimization insights
  • Unified dashboard: all sources in one view
  • Priority support: direct access to senior ad experts
  • Profit optimization vault: scale ROI without increasing ad spend
Start with Intelligence Scale
Monthly subscription
  • Monthly fee + setup fee (as low as $999).
  • Best for short-term flexibility.
Annual subscription
  • Monthly fee + $0 setup fee.
  • Save $999 instantly by waiving the connection cost.

Both plans keep the same monthly rate regardless of term, but choosing the Annual Plan removes the $999 setup barrier.

What CtC Insights Lets You See (in Minutes)

Outcome-focused visibility — built for decision-makers, not analysts.

Business Snapshot

One view of spend, leads, orders, revenue, and profit. No more guessing across tools.

Real ROI Timeline

Know how long it really takes for leads to become revenue. Scale without cashflow surprises.

Source & Campaign Profitability

Know which channels and campaigns drive profit — not just volume.

Keyword-Level Financial Analysis

Spot keywords that look good in ads but lose money. Double down on what actually converts into revenue.

Marketing ↔ Operations Transparency

See if results depend on traffic quality or how sales teams process leads — with manager-level performance visibility.

Contact Us

Tell us what you’re trying to measure and we’ll point you to the fastest path to clear, profit-based reporting.

  • Quick discovery call (15–20 minutes)
  • Map spend → leads → closed orders → real profit
  • Clear next steps based on your data

Frequently Asked Questions

Does this replace GA4?
No. GA4 remains useful for on-site behavior. CtC Insights focuses on revenue, profit, and lifecycle attribution tied to your CRM and orders.
Is CtC Insights only for large companies?
It's built for logistics businesses that invest consistently in advertising and want clarity on what truly drives profit.
How long does setup take?
Setup depends on data sources and access. The process is guided and structured to create a reliable financial view.
Do I need technical integration?
Yes, you will need a technical integration, and our team will provide it. The cost of integration depends on your CRM system and will be calculated based on your current setup.
Do I need a specific CRM?
No. We work with most CRM systems as long as you track leads and closed deals.
Can this work without perfect data?
Yes. We help structure and clean your data to build a usable financial view.
What ad platforms do you support?
Google Ads, Bing Ads, and other ad platforms.
How quickly will I see insights?
Initial clarity can come within days after setup. The full insights power comes later depending on your funnel length.
How is pricing structured?
Pricing is not published as a standard tier table. Access is typically provided as part of an ongoing monthly engagement, and scope can be tailored.
Will this replace my BI tools?
Not usually. CtC Insights complements BI tools with a focused view of ad spend, leads, closed deals, revenue, and profit so your team can act faster.
Is this AI?
The platform focuses on structuring and validating data to reflect financial reality. It's built for decision-making, not hype.