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Track Profit — Not Just “Conversions”

CtC Insights connects all your ad and marketing spend with CRM data and real revenue, while AI delivers insights that help you make better decisions.

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For logistics & transport businesses. Built for owners who need financial reality.

Your ad platforms show activity. Your
business needs financial reality.

Platforms optimize for surface-level signals. You need profit, margin, and cash timing to scale with confidence.

  • Platform "conversions" don't equal real revenue.

  • Revenue often arrives weeks later — making scaling decisions feel risky.

  • Some "successful" keywords quietly lose money.

  • It's hard to tell whether performance issues are marketing or sales execution.

Ask your ad accounts anything

Interactive demo: spend → CRM leads → orders → revenue → gross profit and margin, with trends and loss breakdowns.

Your AI Profit Advisor

Get useful guidance on how to analyze your data and the best next actions to increase profit — from ad spend to closed revenue. Start the interactive demo below.

Question 1 of 5

Show exactly what to scale, cut, and fix — using profit

CtC Insights connects ad spend → leads → orders → gross profit, so decisions are obvious in minutes.

Profit clarity
See margin at every level, not just spend and clicks.
Answer: where are we losing money?
Waste removal
Find campaigns and keywords that spend without closing.
Answer: what to pause right now?
Execution clarity
Separate marketing issues from sales follow-up and timing.
Answer: what’s broken — traffic or process?
CtC Insights: overview dashboard
CtC Insights: source and campaign report
CtC Insights: keywords report
CtC Insights: ad spend dashboard
CtC Insights: orders dashboard
This screen helps you

CtC Insights

Unified dashboard connecting ad spend, leads, orders, revenue, and gross profit.

  • See Source/Campaign, Keywords, Ad Spend, and Orders in one place
  • Spot margin issues instantly
  • Answer profit questions in minutes
Decision: where to focus next to improve profit.
Client outcome
They spotted negative-margin spend and reallocated budget in days, not weeks.

What CtC Insights Lets You See (in Minutes)

Outcome-focused visibility — built for decision-makers, not analysts.

Business Snapshot

See spend, leads, closed orders, revenue, gross profit and margin — in one snapshot.

Real ROI Timeline

Understand how long it truly takes for leads to become revenue, so you can scale with confidence.

Source & Campaign Profitability

Know which channels and campaigns drive profit — not just volume.

Keyword-Level Financial Analysis

Identify keywords that look good in ad accounts but lose money — and the ones that drive high-margin revenue.

Marketing ↔ Operations Transparency

See if results depend on traffic quality or how sales teams process leads — with manager-level performance visibility.

See exactly where profit leaks

Get a quick consultation and connect ad spend → leads → closed orders → real profit.

GET A CONSULTATION

Advanced Ads Targeting — Offline Conversions Tracking

A clear, non-diagram view: what we ingest, how CtC matches it, and what we send back to ad platforms.

  1. 1 Data Collection
  2. 2 CtC Processing
  3. 3 Distribution
  4. 4 Optimization
Step 1

Data Collection

Gather conversion data from multiple sources.

Data Sources
CRM Orders Lead Forms Call Tracking
Step 2

CtC Processing

Centralized data analysis and optimization.

  • Real‑time processing
  • Data normalization
  • Smart mapping
Step 4

Optimization

Target based on actual revenue and margin.

Better ROAS Quality leads Revenue focus
Now ad managers can optimize for order creation and see in native reports which campaigns deliver the best margin.
Multiple Ads Accounts Tracking
Track multiple websites and advertising platforms in one place. Import and monitor all accounts seamlessly.

Why GA4, CRM dashboards, and BI reports still leave a gap

Traditional analytics weren't built to connect ad spend to actual profit.

Typical analytics CtC Insights

What it tracks

Typical

Platform actions and clicks

CtC

Closed orders and real revenue

Revenue
attribution

Typical

By calendar month

CtC

To original lead date (lifecycle-aware)

Data view

Typical

Separate ad accounts and siloed data

CtC

One consolidated spend-to-revenue view

Sales visibility

Typical

Limited visibility into sales execution

CtC

Connects marketing performance with operational execution

Real-world Case Studies

Measurable results for business owners and advertising teams.

Results for Business Owners or Managers

Company 1

Problem

The margin was generally acceptable to the broker but did not allow for scaling the company; 15–25 working hours were spent monthly collecting weekly and monthly reports that could have been automated.

1st Quarter Real Results
  • Profit increased by 12%
  • Reduced expenses by 4%
  • Saved 15 hours monthly
The Result

The company's margin significantly increased. Now the company keeps growing and increasing its ad budgets.

Company 2

Problem

Advertising results were very unstable, with constant complaints about lead quality. There was an inability to control the advertising team's work.

1st Quarter Real Results
  • Leads Quality Improvement
  • Ads Fluctuations More Predictable
  • Clear Picture of Ads Team Effectiveness
The Result

The company's management can now plan scaling according to ad fluctuation cycles. AI assists in data interpretation and understanding of each ad channel/team's performance.

Results for Executors (Ad Managers)

Company 1

Problem

The sales department does not provide timely reports. There is no understanding of lead effectiveness, whether orders are closed, and from which keywords.

Results
  • Instant reports available to the ad team 24/7
  • Detailed information in CtC Insights and Ads accounts on ad performance quality
  • Simplified communication with management and the sales department
  • No more compiling data from dozens of spreadsheets, saving 5 hours monthly
  • Ads automatically improve lead quality thanks to Advanced Ads Targeting

Pricing

Choose a plan to unlock deeper spend-to-profit visibility.

Monthly Annual

Basic

Best for getting clarity fast.

ANNUAL
$10 per month
Billed monthly
  • Connect ad platforms
  • Map leads to closed orders
  • Lifecycle-aware revenue timing
  • Core dashboard + exports
Start with Basic

Pro

Best for scaling across sources.

ANNUAL
$30 per month
Billed monthly
  • Everything in Basic
  • Multiple sources + dashboards
  • Custom reporting structure
  • Priority support
Start with Pro

How it works

STEP 01
Connect ad platforms
Google Ads, Bing Ads
STEP 02
Connect CRM leads and
closed orders
Your existing CRM data
STEP 03
Validate and structure data
Into a consistent financial view
STEP 04
Explore profit, ROI timing, and
performance
Make decisions with certainty

Contact Us

Tell us what you’re trying to measure and we’ll point you to the fastest path to clear, profit-based reporting.

  • Quick discovery call (15–20 minutes)
  • Map spend → leads → closed orders → real profit
  • Clear next steps based on your data

Frequently Asked Questions

Does this replace GA4?
No. GA4 remains useful for on-site behavior. CtC Insights focuses on revenue, profit, and lifecycle attribution tied to your CRM and orders.
Is CtC Insights only for large companies?
It's built for logistics businesses that invest consistently in advertising and want clarity on what truly drives profit.
How long does setup take?
Setup depends on data sources and access. The process is guided and structured to create a reliable financial view.
Do I need technical integration?
Not necessarily. CtC Insights is designed to consolidate and validate your existing ad and CRM data without heavy internal engineering.
How is pricing structured?
Pricing is not published as a standard tier table. Access is typically provided as part of an ongoing monthly engagement, and scope can be tailored.
Is this AI?
The platform focuses on structuring and validating data to reflect financial reality. It's built for decision-making, not hype.